Purpose: The research looks at the variables affecting customers' propensity to buy for groceries in online. Design/methodology/approach: Using a practical sample approach, information was gathered from chosen young participants. Findings: The findings of the study indicate that the convenience and time-saving benefits may make it an attractive option for many consumers. As e-commerce and online shopping continue to grow in popularity. Research limitations/implications According to the literature, few post-adoption research have examined how individual attributes affect digital commerce practices. Due to strong digital commerce and mobile application use and acceptability, mobile penetration is high, necessitating research into the elements that drive adoption, usage, and continued use of digital commerce platforms and apps. The sample size is limited, but bigger studies may test the same model to see whether the results are generalizable. Practical implications: By analyzing how systems and marketing elements affect young adult customers' continued use of online and mobile grocery shopping, the study contributes to the literature in this area