Understanding how social media impacts job searching for those joining the job market is crucial since there is a growing use of social media in the recruitment process. This is especially so for the IGEN who are people born between mid-1990 and early 2010. With the ubiquity of social media platforms, IGen can leverage these platforms to showcase their skills, build a personal brand, and connect with like-minded individuals and industry professionals. Just as much as the media is used for entertainment by this generation the usefulness of it for other purposes should also be understood, the gap lies in exploring the enormous scope the social media offers the IGEN groups to build their career