Consumer behaviour of every individual is different from other depending on buying choices which is influenced by buying habits and choices that are turn tampered by psychological and social drivers that affect purchase decision process. In this modern world, the popularity of interactive media like the World Wide Web is increasing day by day with rapid pace. Over the last decade maximum business organizations are running with technological change. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance . The evolution and tremendous usage growth of the Internet, and its deregulation from a research tool into a free network that anyone may use, implies that marketers are now positive towards adopting the Internet as a marketing tool. Social media sites and their advertisement scenario makes people fell on for the products which in turn makes business to the companies involved in it. Purchases of clothing and accessories from the online sites have become a proliferating trend. The internet buffs find it very appropriate to make purchases online all their clothing needs. Here comes the social media sites into the picture and plays a prominent role. Hence, the present study will make a view on the various factors that determines the Clothing Products Purchases through Social Media Advertisements in Coimbatore city