The COVID-19-induced recession has severely hurt the tourism sector. This study emphasises the potential contribution of sustainable tourism R&D to the long-term viability of the hotel industry. The main findings show how travel's economic and cultural value is impacted by the spread of COVID-19. The decision to take a vacation is influenced by a variety of psychological factors as well as the traveler's situation and intended location. The main goals of this study are to understand how tourists feel about eco-friendly vacations and to identify the factors that influence the growth of this kind of tourism. To determine the factors that were most strongly connected with a desire to engage in this type of travel, structural equation models were used to analyse the attitudes, motivations, and perceptions of tourists towards the advantages of sustainable tourism development