In the digital era, social media has a significant impact on brand identity and reputation. Effective brand management requires active monitoring and management of online presence, engaging with customers, and creating a consistent brand image and identity. Strong and cohesive brand identities are essential for building brand awareness, creating a consistent brand experience, and establishing brand loyalty. Digital brand storytelling, influencer can effectively engage audiences, convey cultural values, and establish brand identity. Successful brand management strategies in the digital era require aligning brand meaning with institutional values and managing brand image and reputation to create a competitive advantage. Based on literature review this research aims to investigate the impact of social media on brand identity and reputation and identify the key factors that contribute to these effects. It also aims to explore effective strategies for managing brand identity and reputation on digital platforms and identify best practices for building and maintaining strong and consistent brand identities and reputations in the digital era.