.

ISSN 2063-5346
For urgent queries please contact : +918130348310

EWOM INFORMATION ACCEPTANCE MODEL (IACM) โ€“ A LITERATURE REVIEW

Main Article Content

Anandhi.S, Dr. P G. Thirumagal, Dr. Vaishali Mahajan
ยป doi: 10.31838/ecb/2023.12.s2.311

Abstract

The word eWOM has created much interest among the researchers to probe into its influence among the consumers in online shopping, hotel bookings, travel recommendations, etc. This study mainly concentrated on the Literature review of the Information Acceptance model adopted by various researchers who aimed to bring out the limelight in their respective fields. In this technological era, it is critical to examine and evaluate the influence of eWOM among consumers. The way how consumers assess and evaluate information online has become a more important concern in the research field of Consumer behaviour, since it helps us to understand the factors that influence the consumer in adopting and processing the information as well as their intention to purchase. Among the prior research studies, the review of Information Acceptance of eWOM is comparatively less and thus emphasis has been given to the articles that have applied the Information Acceptance Model. Few of such articles are collected online, reviewed, and discussed in this paper. Further, implications for future research are also highlighted.

Article Details