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Evaluating the use of smartphone in planning dining out experience amongst patrons of restaurants in Sekondi-Takoradi Metropolis

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Caroline Aikins, John Adanse, Kate Bigson
» doi: 10.31838/ecb/2023.12.si6.386


The purpose of this research was to investigate the use of smartphones in the dining-out experience from the perspective of restaurant patrons in the Sekondi-Takoradi Metropolis. The study conveniently sampled 400 diners across 26 restaurants in the Sekondi-Takoradi Metropolis. A cross-sectional design was employed in this study. Almost all the respondents were 18 years of age or older and had been using a smartphone for the last 12 months. The data was processed using SPSS version 21 for analysis and discussion. The Cronbach's Coefficient Alpha test was used to determine the instrument's internal consistency reliability. The study found that respondents typically (60%), used their smartphones to select the best restaurant, (60%), for a variety of dining-related tasks, such as taking restaurant photos (69%), finding restaurant locations (61%), making online orders (60%), reading specials and offers (60%), and making reservations (62%). The results show that a statistically significant relationship exists for sex (0.018) and age cohorts (0.011) in terms of dining information searches. The study concludes that customers in Sekondi-Takoradi use their smartphones for a variety of dining-related activities prior to their meals. The study recommends that restaurant managers should make an effort to have internet access available and also update their website to enable customers to search and make orders easily.

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