Maternity wear holds immense significance in catering to the unique needs of pregnant women, accommodating their evolving body shapes and ensuring their comfort throughout the nine-month journey of pregnancy. Beyond functionality, maternity wear also serves as a means to enhance the inherent beauty of expectant mothers. This study delves into the maternity wear choices of women residing in rural and peri-urban regions of India. By engaging a sample of approximately 200 women, we employed descriptive and quantitative research methods. Employing ANOVA and regression coefficient analyses, we explored the participants' perspectives on body image and identified their preferences for comfortable, soft, eco-friendly fabrics that amalgamate fashion-forward designs. Furthermore, we emphasize the necessity for future investigations involving larger sample sizes to bolster the generalizability of our findings.