The corona crisis has its exasperating impact everywhere and especially the corporate world. The corporate world will realize a complete paradigm shift in their operations either internal or external. CSR is a practice of business houses with an aim to contribute in societal activities like philanthropy, environment conscious activities, volunteering or ethical practices. The main purpose of CSR is to give back to the community, provide positive social values which leads to build a positive brand for their organization. We mostly come across many terms like blue ocean strategy, triple bottom line, sustainable development and etc. CSR is also one of the ways to achieve the aforementioned terms. CSR play a role to bridge the gap between the Symbolic Corporate Vision and Prevailed Corporate Practices. The CSR is always seen as a completely inadequate response towards the pernicious activities of giant corporations. So now the corporate will have to reinvent the practices of CSR. Probably in future we will see CSR in a new frame termed as CER (Corporate Environment Ready). The term CER can be defined as any organization which uses an integrated process which is environmentally, socially and ecologically favourable. The aim of this paper is to empirically analyze the traditional processes of CSR used by top Indian organizations and to suggest new and improved version of CSR i.e. CER comprising of especially health and environment oriented activities in this new normal phase which can build a strong brand image of the organization.