An organisation’s main goal is to generate more income and increase sales revenue which is possible only by analyzing and examining the preference of the customer, in order to meet their requirements Pioneer organizations and companies became extremely successful by focussing primarily on consumer behaviour. It is very essential for a company to analyse the social, economical, demographical and most importantly psychological aspects of customer in order to survive in the retail sector. As per reports In India retail sector plays a vital role in economy after the agriculture. The future of retail sector is inevitable. Yet the retail sector in India is unorganized The retail sector has evolved along with the customer’s behaviour and now the convenience of purchasing all the house hold products under a single roof. It made consumers to prefer supermarkets. In India companies like Big Bazaar, D-mart and Metro etc., started providing this leisure to the consumer which paves path to generate more income and contribute in the enormous growth of retail market.