In India, people have been talking a lot about digital marketing, which has been getting more attention than traditional marketing. People have even gone so far as to say that digital marketing will definitely kill traditional marketing in this market, which is good because it's not too far from the truth. The traditional way of marketing is pretty quiet in the face of growth numbers that are almost as high. Even though digital marketing has grown a lot and looks like it will keep growing at an alarming rate, the marketing market as a whole is also expected to grow at a very fast rate. This is because our economy is growing so quickly. Even though organised marketing and digital marketing together only make up 7.5% of the total marketing market in the country, this is still the case. The goal of this paper is to look more closely at the debate between digital and traditional channels, as well as the future of marketing in India.