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ISSN 2063-5346
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CONSUMER PERCEPTION TOWARDS ELECTRIC VEHICLES

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Dr R Muthukrishnan , Perezhil Prakash R , Naveen Rajkumar M , Ranjithvel A , Akhil C
» doi: 10.48047/ecb/2023.12.si4.412

Abstract

The objective of the study was to examine consumer perceptions towards electric vehicles (EVs) and evaluate the factors influencing their decision to purchase an EV. The study also aimed to identify the factors that discourage consumers from buying EVs and assess their purchase intention. The research methodology employed was quantitative in nature, using a descriptive research design. Data was collected through a questionnaire administered via Google Forms, which included close-ended questions and Likert scale questions. The sample consisted of around 170 respondents, selected through convenience sampling techniques. The findings of the study revealed that the majority of respondents had a positive perception towards electric vehicles. The most important perception among the majority was that EVs are cheaper to run. The main factor that encouraged customers to buy an EV was its eco-friendly nature, while the main factor that discouraged them was a lack of education about EVs. Respondents were found to be environmentally conscious, with a belief that air pollution is less with EVs compared to traditional vehicles.

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