The present research work entitled, “The Study of Consumer Buying Behavior with respect to Cosmetic Brands”. Theresearch was carried out with respect to five most popular luxuries branded products such as, Air Conditioner, Car, Computer/Laptop, Gold and Diamond, Designer Clothes, Microwave Oven, Dishwasher, LED Televisions, andSmart Phones. The primary objective was to determine the elements that influence customer brand preferences and to analysis the luxury brand preferences and consumer income in study area. The research is based on theoretical framework as well as conceptual and practical framework on the subject