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ISSN 2063-5346
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BIG DATA, DIGITAL TRANSFORMATION AND MARKETING ANALYTICS FOR BUSINESS INTELLIGENCE

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Dr. J. Umamaheswari, Dr. Sandeep Tare, Dr Sneha Soni, Aparna Srivastava, Dr. Shraddha Sameer Bhandwalkar, Rosana Marianela Palacios
» doi: 10.31838/ecb/2023.12.si6.335

Abstract

This paper researches how to further develop business intelligence utilizing big data analytics as a help and recommends a cosmology of big data analytics. It likewise presents a big data analytics administration situated design. This test also examines how business intelligence and big data analytics work together. The methodology outlined in this paper may facilitate the conduct of research and the development of intelligent specialists as well as business analytics, big data analytics and business intelligence. Organizations require this data in light of the fact that scarcely 50% of them create business occasions and just 25% do so while working out KPIs like productivity. One can guess regarding whether this order is for sure popular. Furthermore, the projected post-buy improvement is predictable with different investigations that found businesses can furnish exact client help with the new point of interaction. Clients may now effectively get item and administration data in various ways when required thanks to the prevalence of versatile and social applications, which further builds their item and administration mindfulness. As per this review, organizations and clients have better standards for the utilization of computerization and self-administration correspondence. The results affirmed that businesses require such data as a beginning stage for companies to affirm their functional issues.

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