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ISSN 2063-5346
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Assessing the factors influencing tourism growth: An empirical analysis

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Anil Kumar,Dr. Bhuwan Chandra Melkani,
» doi: 10.48047/ecb/2023.12.5.111

Abstract

The present work examines the factors that influence tourism growth prospects in India and specifically in the Kumaun region. Data is collected using self framed questionnaire taking a sample of 900 respondents working in the tourism sector in the northern region of India. Quota sampling procedure for data collection is applied in the study. Analysis of data is performed using AMOS v22 applying confirmatory factor analysis and regression using SPSS v26. Results indicate that there are five major factors that affect the growth prospects of tourism industry in the region and the government should focus on these aspects for capitalizing the benefits.

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