Since the introduction of the cashless system, there has been a significant push toward the adoption of digital payment methods. The current research examined the preferences of customers for digital payment methods based on considerations such as Security, Convenience, and Cost. The research was conducted in the region of Hyderabad and involved the participation of 350 participants. Risk, openness, promptness, and the ability to receive immediate payment The data were analysed with ANOVA, and the results showed that there is no correlation between the use of digital payment applications and the effect those applications have on the level of customer satisfaction or the quality of service provided.