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Analysis and Effectiveness of Digital Marketing with Rural impact on Marketing Strategies

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Dr. Astha Bhanot, Ram Bhawan Singh
» doi: 10.48047/ecb/2023.12.si6.192


India boasts the world's biggest and fastest-growing economy, yet the country is more often known as the"nation of villages." Seventy percent of India's 1.3 billion people still call one of the country's 6.5 million villages home, and half of the country's people depend heavily on agriculture for their livelihood (Shireesh Diveeker 2017) One effect of urbanisation and infrastructural development was to bring rural areas closer to urban centres. Due in part to the proliferation of mobile phones and, to a lesser extent, the internet, people living in India's rural regions have become more familiar with the urban way of life. It was a spur to the people of rural regions to increase their prosperity and raise their living standards. Numerous telecommunications companies have tried various tactics to break into the rural market. There is no denying the attractiveness of the rural market for service providers, as it affords a plethora of opportunity. But it is more complicated than it first seems. There are a lot of complications with rural marketing, and service providers must work hard to find diplomatic solutions to these issues. The study's overarching goal is to learn more about how digital marketing could affect people in rural locations and to catalogue the unique difficulties that those people encounter.

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