.

ISSN 2063-5346
For urgent queries please contact : +918130348310

ANALYSING VIRTUAL AND AUGMENTED REALITY APPLICATIONS IN DIGITAL MARKETING

Main Article Content

Dr. ANAND MULEY, SAKSHI PANDEY, Dr. N.V.S. NATTESHAN, SHARDUL SINGH CHAUHAN, ARJUN SINGH
» doi: 10.31838/ecb/2023.12.si6.074

Abstract

Virtual reality (VR) and augmented reality (AR) have recently emerged as potent technologies that provide immersive experiences and make it possible for marketers to engage customers in novel ways. When it comes to digital marketing, the advantages of virtual reality (VR) and augmented reality (AR) include their capacity to deliver highly immersive experiences, establish emotional connections with users, and supply valuable data and insights. The attention of users is captured by these technologies, which also make it possible to tell interactive stories and enable personalized marketing campaigns based on users' actions. When analyzing the applications of virtual reality and augmented reality in digital marketing, several challenges and factors need to be taken into consideration. These include the availability and use of virtual reality and augmented reality technologies, the financial and time investments necessary for development, as well as the measurement and evaluation of the effectiveness of marketing campaigns. Marketers can make educated decisions about whether or not to include virtual reality and augmented reality in their digital strategies if they have a thorough understanding of the specific advantages and drawbacks of these two technologies. Marketers can take advantage of the potential of virtual reality and augmented reality to create memorable brand experiences, increase customer engagement, and accomplish their marketing goals by giving careful consideration to their target audience, conducting cost-benefit analyses, and defining relevant key performance indicators (KPIs). The purpose of this research is to conduct an analysis of the applications of virtual and augmented reality in digital marketing in order to gain insights into how these technologies can be leveraged to improve customer engagement and brand experiences. Marketers can strategically integrate virtual reality and augmented reality technologies into their digital marketing strategies if they have a thorough understanding of the benefits and challenges associated with these technologies. This will, in the end, result in improved campaign outcomes and customer relationships. The purpose of this study is to investigate the various aspects of incorporating virtual reality and augmented reality into digital marketing strategies, including the potential benefits, potential challenges, and potential considerations

Article Details