Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
The mutual fund industry in India originated in 1963 with the establishment of the Unit Trust of India (UTI) by the Reserve Bank of India and the Government of India. As of May 31, 2022, the total assets under management (AUM) of the Indian mutual fund industry amounted to Rs. 37,22,010 crore. This study aims to identify the key factors influencing investment decisions in mutual fund schemes, taking into account the recent growth of the mutual fund industry. Employing a descriptive and exploratory research design, the study involved the participation of 385 investors selected through convenience sampling.