Competition in the service sector can be explained in terms of the efforts made by any two or more service organizations, acting independently, in order to safeguard and growth their business in positive direction. Here the preserving and allocation of resources is very important as the value of resources in service sector is high, hence the resources are deployed to most high valued use and with great efficiency. This present study focuses on the strategical framework of heritage hotels of Jaipur in order to face the increasing competition. Study is based on primary data; researcher has selected 150 respondents and applied Chi Square test to analyze the data. Findings of this study will certainly benefit the present researcher also present a base for future researchers.