Street foods are generally sold from the venues that are not permanent and even they are not organized in nature i.e., vendors use to sell food items at the road pavements and busy streets of the city, both in rural and urban areas. The cost of such food is not comparable and static in nature. As we take the example of street food in Jaipur, Pandit Pav Bhaji and Sahu Kulfi are the two establishments who use to sell food items of different nature, as a matter of fact these two names are used as a freely available brand names i.e., same food items being sold by different vendors under the same brand name. Street food of Jaipur is popular among the tourists as well, this present study will try to evaluate the consumer behavior of tourist for street food in Jaipur, sample size of the study will be 200 and the study will be descriptive in nature.