The COVID-19 pandemic has given an opportunity for hotels to understand the importance and adoption towards sustainable practices to reduce their ecological impact as it has given rise to usage of less eco-friendly practices. Similarly, with a strong population base and increasing demand for rooms, upcoming hotel projects in Uttar Pradesh follow innovative green concepts in terms of infrastructural development, amenities, services and products. This study will focus on the star category hotels of the Heritage Arc of Uttar Pradesh namely Agra, Lucknow and Varanasi. A five point likert scale based questionnaire was used to collect data from hotel employees (N=108) to determine the importance of eco-friendly practices and its correlation in their level of adoption. Exploratory factor analysis and Correlation regression analysis was computed to test the hypothesis. The results of the study highlighted that variables for importance of eco-friendly practices were not identical when compared with the variables for adoption of eco-friendly practices and suggested hotels to exercise the variables of importance along with the existing adopted practices. Secondly, three dimensions namely adoption of energy saving practices, adoption of hotel sustainable policies and adoption of air pollution control practices were found to be most important with their respective βeta coefficient values (.211), (.197) and (.177). Further results concluded that the findings from correlation and regression analysis determines a positive and significant correlation between (.720) importance of eco-friendly practices and adoption of eco-friendly practices in star category hotels of Uttar Pradesh.