Assam is the place of different ethnic food with medicinal value. Traditional food items have a special place in the heart of Assamese people. The traditional food items has been a high regards specially during the festival time. The pithas which were made mostly from rice, coconut and jiggery were prepared using different techniques. No doubt the impact of fast food is growing very fast and its domination in the market is very high but still traditional snacks of Assam have high place in the hearts of the people of Assam. The demands of traditional food items especially pithas usually raises during Bihu festivals and its market value usually raises during the festive occasion.