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ISSN 2063-5346
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A STUDY ON THE IMPACT OF MOTIVATIONAL FACTORS ON EMPLOYEE RETENTION PRACTICES IN THE BANKING SECTOR IN CHENNAI

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L.Karthikeyan, Dr.R.M.Thirumaran
» doi: 10.31838/ecb/2023.12.s2.091

Abstract

Aim: The paper aims to measure the impact of motivational factors on employee retention in the banking sector. Data Sources: Primary and Secondary data employed for the study. The Primary data was sourced from the employees working in the public sector. The employees are contacted in electronic mode and obtained responses from the employees. Sample size & Method: Overall, 400 questionnaires were distributed, out of which 11 samples were rejected due to adequate information provided by the respondents. Finally, 389 valid responses were used for the final study. The employees were contacted through electronic mode and generated responses. Findings: The study originated that the employees are satisfied with the motivational factors, namely Compensation and Rewards, Pleasant Work Environment, Leadership styles, Training and Development, and Fringe benefits, offered by the banking sector in the study region. The study also initiates a significant impact of motivational factors on employee retention. The study also stated that most employees opined that the employee retention practices are medium level. The study confirmed significant relationship between gender, age and marital status, and the level of motivational factors offered by the banking sectors in the study region

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