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ISSN 2063-5346
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A STUDY ON THE IMPACT OF BANKING APPS AMONG THE CUSTOMERS IN MADURAI CITY

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Faridha M.A.
» doi: 10.48047/ecb/2023.12.si6.187

Abstract

In today’s business, technology has been the largest indicators of growth competitiveness and banking plays a major role in every industry. As the development of technology is increasing very rapidly day by day, it promotes the services of banking sector in India. Banking is one of the largest financial institutions, which regularly explore the opportunity of technology to provide better customer service. Nowadays, most of the banking transactions are being carried out through internet. The increased dominance of mobile phones provides exceeding opportunities for the growth of mobile banking. At present based on digital India plan and demonetization people are converting to these mobile banking apps. The present study attempts to know the customer attitude towards banking apps in Madurai city. Appropriate tools were used to draw the inferences.

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