The main objective of Madras Management Association is to be the fountainhead of world-class management excellence in India. To accomplish this goal, MMA strives hard to provide various programmes, events, competitions, conventions, and other training activities to its members, organisation professionals, and students from various schools and colleges throughout Tamil Nadu. This study examines the effectiveness of events organized by Madras Management Association (MMA). The primary objective of this study is to identify the factors that contribute to the success of events and determine how they impact the participants' overall satisfaction and learning outcomes. To achieve this objective, a mixed-methods approach was adopted, which included a survey of MMA event participants. This study is limited to the Chennai Chapter and has a total of 100 respondents. The study utilized descriptive statistics, chi-square test, t-test, and regression analysis to analyze the data collected. The findings indicate that the quality of the content, the expertise of the speakers, and the networking opportunities provided by the events significantly influence participants' satisfaction and learning outcomes. Additionally, the study highlights areas for improvement, such as increasing the diversity of the speakers and attendees and enhancing the marketing strategies for events. The recommendations from this study will help MMA to better understand the needs and preferences of its participants, and ultimately, improve the effectiveness of its events.