Aim: The paper aims to measure the consumer's preference and satisfaction with OTT services in Chennai. Data Sources: Primary and Secondary data were employed for the study. The Primary data was sourced from the consumer's availed OTT services in the study region. The customers are contacted in electronic mode and obtained responses from the customers. Sample size & Method: Overall, 361 valid responses were collected from the customers who availed of the OTT services. The customers were contacted through electronic mode and generated responses. Methods: The study used simple frequency distribution, one-sample t-test, and Independent t-test for testing the framed hypothesis. Findings: The study proposed to evaluate the consumer's preferences and satisfaction with OTT services in the study area. The study's outcome reveals that most, 24.7%, of consumers. The study also inferred that most consumers view the OTT services weekly once and use the OTT services on their mobile phones. The study also concluded that the factors significantly influence the OTT platform purchase among the study area's consumers. The study also confirmed that the consumers are significantly satisfied with the OTT services in the study area