In this process of TikTok tourism promotional films, this research observed the impact of celebrity involvement on TikTok promotion based on location and travel intention. After watching TikTok celebrity videos, data gathered through 300 research reports showed that the in-evolvement of celebrities enhances recognition location authenticity (which is based on the object and existential authenticity) and consequently one’s desire. Additionally, the association between celebrity participation and one’s desire is mediated positively by destination authenticity. By fusing the quality of being authentic and celebrity party passion celebrity promotions of TikTok, the findings add to our understanding of social media marketing in tourist literature. For destination marketers, significant consequences are given.