In nowadays’s surroundings, entrepreneurship is no longer an amazing in society in particular among the graduates. For the marketers, they can use a functional movement and shape of a business that join their innovative idea to emerge as extra modern. Profession entrepreneurship these days has turn out to be extra competitive and it's far emerge as one’s who involve on this subject want to embark their skill in order to survive. Entrepreneurship not only be called self-employment and difficult work but it a platform to taps its complete ability in which one’s need to put emphasis at the technology and development of idea.In entrepreneurship area there may be a want in hazard-taking, research and improvement of new ideas and paintings tough to drive a brand new innovation in enterprise. At gift, rapid trade in lots of factors need the entrepreneur to be greater alert at the modifications passed off. The survival and competition between entrepreneur’s need one’s to launch their creativity and innovation product and offerings. Therefore, the requirement creativity and innovation is a critical approach in entrepreneurship. Innovation is the instrument in entrepreneurship and both entrepreneurship and innovation want creativity with the aid of which it is a symbolic domain in the lifestyle is changed and supported.The that means of creativity by means of which it's miles the capability to produce, bring into life, to create into a new form, to create thru resourceful skill, to make to convey lifestyles something new. Groups get identified on their innovation as it is their remaining source of competitive advantage factor due to the new truth nowadays’s international enterprise. Within the present paper, we can study the concept of innovation and entrepreneurship. The paper may also consist of examples of innovative entrepreneurs and how the innovation in merchandise/offerings helps the business in survival and boom in gift globalized marketplace region. Sustainable Entrepreneurship (SE) is a treatment to environmental and social demanding situations. It targets to create new innovative products/offerings, production strategies, equipment and techniques, and organizational modes that appreciably reduce social and environmental affects even as improving residing requirements. But, research that mixes sustainable development and entrepreneurship is still inside the little one stage. As there is a lot to discover and to provide insights into the field of entrepreneurship innovation and sustainable enterprise, this paper focuses on identifying sustainable progressive entrepreneurship practices in India and their demanding situations. It additionally throws light on measures initiated with the aid of the Indian government.