The revolution in the field of communication channels and spreading of Covid-19 pandemic has facilitated the usage of e-commerce methods of doing online shopping worldwide including India. The online shopping is concerned with e-commerce environment which provides access to a lot of desired information at any time from any place of the world about all the products and services at the comfort of their place itself. The reviews of customers, variety of products, prices, quality, comparative analyses in less time as compared to the process of offline i.e. shopping by visiting the retail stores for buying the products and the prevailing situation of pandemic, all these factors have contributed in the mammoth growth of e-commerce trading all over the world. The upcoming of many e-retail stores and online payment modes have also helped in attracting the more and more consumers to embrace the online shopping in India. According to a survey by Oberlo, the number of online shoppers have increased to 2.64 Billion (updated in Feb.2023)- a 3.1% annual increase. It is estimated that by 2025, the number of online shoppers worldwide will be around 2.77 Billion. In this research paper, a modest attempt has been made to explain the different ways of improving the customer satisfaction level through online shopping process by the retail companies. The paper also focuses on the factors which can influence the decision of prospective customers to shop online and the entrepreneurs and marketers in devising their strategies in attracting more and more customers by focusing on their satisfaction. From the findings of this study, it is evidently clear that online shopping helps the organizations to expand their business and profitability by improving the customer’s satisfaction level through their products and services.