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A Study on Impact of CSR Awareness on Employee Satisfaction with special reference to DBS India Ltd Chennai

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ARCHA R GOPAN, Dr.T.M.PADMANABHAN
» doi: 10.48047/ecb/2023.12.si4.1621

Abstract

The aim of this paper is to investigate the impact of Corporate Social Responsibility (CSR) awareness of employees on their satisfaction level. CSR is a concept in which companies integrate social and environmental concerns in their business and stakeholders. CSR mainly involves the stakeholders of organisation; the study focuses only on employees. To employees CSR means Environmental, Social and Governance (ESG) Criteria. Primary data was collected from 50 employees of DBS India Ltd Chennai. The objective of this study is to analyse weather the employees are aware about the CSR activities initiated by the bank. It also helps to know these CSR activities create satisfaction among the employees. The overview of sustainability of DBS includes Responsible Banking, Responsible business practices and creating social impact. The bank also focuses on gender equality, affordable and clean energy decent work and economic growth, climate action, responsible consumption and production etc. It’s been found that the bank is involved in various CSR activities which is beneficial to the society. The employees are aware about the activities and they feel satisfied working in a socially responsible organisation.

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