Marketing infrastructure for agriculture are essential for developing and maintaining the pace of rural economic growth. In Tamil Nadu, the Farmers Market (Uzhavar Santhai) is one such worthwhile endeavour that has endured several difficulties over the course of twenty years. Uzhavar Sandhai's major goal is to assist farmers in bringing and selling their food to customers directly at fair prices determined every day, cutting out middlemen and commission brokers. Even while farmer's markets help farmers and offer some solutions, there are still real obstacles that make it difficult for farmers to reap the rewards they deserve. The survey was carried out among 71 vegetable farmers who participated in direct vegetable marketing through Uzhavar Santhai in Melapalayam and Maharaja Nagar in Tirunelveli city. Through the use of SPSS 20, the elements relating to marketing infrastructure, such as cold storage and transportation facilities, lack of information about agriculture, and price volatility, were statistically analysed. The study’s result showed that price volatility and lack of cold storage facilities have a high impact on farmers' levels of satisfaction than other variables. The findings imply that significant initiatives are required to encourage the availability of better marketing infrastructure related to cold storage. As a result, the farmers market will assist the farmers in improving their socioeconomic condition. This would enable local farmers to provide fresh vegetables that is affordable for consumers while also enabling them to make a greater profit. This will also have implication in country's agricultural economy.