The goal of this research is to examine the elements that influence women consumer behaviour towards luxury branded products in Chennai City. The study relies heavily on primary data obtained through a well-structured interview schedule to record the respondents' thoughts. One way ANOVA. The study found that the majority of respondents are statistically significant at the 5% level in terms of product influence of luxury products in Chennai. The study recommendation and conclusion: The researchers also want to determine if there is any interaction between the independent variables. variable (age) and the dependent variables (factors influencing women consumer purchase behaviour towards luxury branded products).