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ISSN 2063-5346
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A STUDY ON EVALUATING THE EFFECTIVENESS OF GREEN HRM IN CREATING A POSITIVE CORPORATE IMAGE

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Prema.V, Dr.M.K.Badrinarayanan
» doi: 10.31838/ecb/2023.12.s2.316

Abstract

The governments of many countries have mandated that enterprises and organisations implement environmental management programmes alongside their regular business operations because of the proliferation of environmental problems over the past few decades. Since the massive exploitation of natural resources is continuously destroying our environment, governments across the world have developed Environment Protection regulations to ensure that businesses and organisations everywhere adhere to them. Human Resource Management that emphasises environmental responsibility is a relatively new trend. In addition to traditional CSR initiatives, many modern organisations throughout the world have included "Green HR" policies as part of HRM to enhance workers' understanding of their roles in environmental management. The university plays a unique part in both the community and the natural world. Green initiatives have been developed at several universities to aid environmentally conscious students and staff, although full green HRM policy adoption is unrealistic at this time. This study will aid in identifying common green practises adopted by universities and colleges and in assessing the extent to which Green HRM practises are being implemented there. The university, which has a duty to take steps to preserve the natural world.

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