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ISSN 2063-5346
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A STUDY ON CUSTOMERS’ INTEREST BETWEEN ONLINE SHOPPING VS DIRECT SHOPPING OF COSMETICS

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M. Sindhuja1, Dr. K. Malarvizhi2
» doi: 10.48047/ecb/2023.12.9.17

Abstract

The world of cosmetics and beauty has undergone a significant transformation in the past decade. With the advent of the internet and e-commerce platforms, the market has shifted from traditional brick-and-mortar stores to online shopping. Consumers now have the option of purchasing their favorite cosmetic products from the comfort of their homes or visiting a physical store. This study has made a detailed comparative analysis of consumer interest in online and offline shopping of cosmetics. The study is descriptive and analytical in nature. The target population of the study is customers of cosmetics in Chennai city. The sampling technique adopted is purposive sampling method as it chosen the customers who preferred both online and offline shopping for buying cosmetics. The sample size chosen for the study is 100. It consists of both primary and secondary data source. The primary data have been collected from the customers of cosmetics in Chennai. The secondary data have been collected from books, journals, and thesis and from concerned websites.

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