Customer satisfaction is the primary catalyst that pushes a company forward, ensuring repeat business. However, companies cannot plan their service strategies based on vague data or few interactions. One can only trust quantitative data. Nonetheless, thorough survey work and a few measuring parameters have to be employed to understand the standards of customer service. These metrics help in improving customer value while reducing the churn rate. The objective of the study is to analyse the customer satisfaction at Cavinkare Food Products in Chennai. The sample of this study is 120. Descriptive research design and convenience sampling method is used. Questionnaire is used as a primary data. Percentage analysis, chisquare analysis and correlation statistical tools have been applied. The study will be useful to the researcher to understand the level of satisfaction in product quality. The study helps to evaluate the level of satisfaction in brand image. This study concludes that the usages of products of Cavinkare Food Products by the consumers are very high. To increase the sales, the concern has to concentrate on price of the products