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ISSN 2063-5346
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A STUDY ON CUSTOMER PERCEPTION ON GREEN BANKING PRACTICES IN BANKING SECTOR

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Thirumala M, Dr. Manochandar S, Krishna Kumar Kasaudhan , Dr. Pravin Dnyaneshwar Sawant, Dr. Pamarthi Satyanarayana, Dr. Sunil Adhav
» doi: 10.31838/ecb/2023.12.si4.072

Abstract

In India, the term "green banking" refers to banks using eco-friendly and sustainable techniques to boost economic development and lower their carbon impact. It is a component of the government's initiatives to encourage sustainable growth and lessen the negative consequences of climate change. The (RBI) has launched various programmes in India to encourage the use of green banking methods. For banks, the RBI has released recommendations on environmental and social risk management (ESRM), which include incorporating environmental and social considerations into lending decisions, analyzing and managing environmental and social risks, and encouraging customers to adopt sustainable practices. A number of banks have also launched many programmes to encourage green banking procedures. The objectives of the study are to determine the association between income level and perceptions of green banking practices and to understand Green banking techniques in the banking industry.250 respondents were selected at random from the group and used to compile the statistical sample. Convenient sampling technique was used for the study.

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