Easwari Engineering College(Autonomous), Ramapuram, Chennai The derivatives market is the financial market for financial instruments called derivatives, which are developed from other asset classes like options or futures contracts. Exchange-traded derivatives and over-the-counter derivatives are the two segments of the market. Despite the fact that many market players are active in both, the legal status of these products and the way they are exchanged are substantially different. The results of this study will help to understand how customers perceive risk and reward, as well as why they pick Sunshare Investments Financial Derivatives Futures and Options. All of these would be helpful in developing suggestions for enhancing Sunshare Investments' marketing initiatives and growing their business.