Marketers today employ a variety of techniques to lure clients. One method by which marketers are able to influence their clients and draw them in is through the use of social media advertising. This method allows marketers to not only determine their target audience's demographics but also to target them with targeted advertisements. With the use of social media, individuals may connect with brands, share ideas with other users, create content, and sway the opinions of the general public. The focus of this research will be on how different customer behaviours are impacted by social media marketing. The process of advertising certain brands or businesses on social media networks is known as social media marketing..From the result it is found that the social media marketing plays an important role in influencing the products The sample size of the study is 250. Both the primary data and secondary data were used for the study. The analysis used for the study is ANOVA, chi square, reliability analysis and Factor analysis.