Building brand awareness is a crucial component of marketing because it enables a business to stand out from its rivals and establish a strong market presence. A corporation can boost its visibility, draw in new clients, and foster brand loyalty among its current clientele by raising brand awareness. Thus, researcher delve deeper to examine the brand awareness of key logisticians who are associated with Blue Bharath Exim Pvt ltd from East Asian countries, with following objectives a) Identify the factors that influence brand awareness of Blue Bharath Exim in East Asian countries b) Analyse the effectiveness of Blue Bharath Exim marketing and advertising strategies in creating brand awareness in East Asian countries. This study is being carried out to evaluate the influence that brand recognition, social media marketing, perceived quality, hedonistic shopping incentive, and sales promotion have on a consumer's intention to purchase a product or service from Blue Bharat Pvt. Ltd. The method of descriptive research is utilized, and this study is incorporated into a cross-sectional study in which the length of time for data collection is limited to a certain span of time. The primary data was collected using structured questioner, and each statement on the questionnaire is rated on a scale of one to 5 points. The whole sample consisted of around 10 individuals who worked at Blue Bharat Exim Pvt. Ltd. The data were analysed utilizing the data analysis, and the sampling method that was employed was convenience sampling. The findings may demonstrate that there is a substantial positive association between brand awareness, perceived quality, and sales promotion on consumer buy intention; however, social media marketing and consumer motivation are unlikely to have a major impact on purchase intention. In addition, the company stands to get benefits from the formulation of its brand management plan in order to attract a greater number of consumers who have the intention of making a purchase and to be more competitive in comparison to its other rivals.