During the last several decades, eco-friendly goods have become more and more important. Being environmentally friendly is a concept that many business owners have adopted in order to increase their earnings. Customers are increasingly aware of and interested in buying green items. Green goods are those that respect the environment. The way that consumers feel about environmentally friendly items affects their choice to purchase such things. Purpose: The primary aim of the research is to understand the attitude of consumers towards green FMGC products. Design / Methods: The research used the convenience sampling method. In this paper, both primary and secondary data are employed. 500 respondents were used in a primary study to gauge consumer attitudes about green FMCG items. A thorough questionnaire has been created with data, and answers from customers have been gathered through google form. The secondary data is created taking into account a number of journals, publications, research reports, and websites. The research was carried out during a January 2023. Using SPSS, the gathered data were examined.