Communication processes are central to broader empowerment practices through which people are able to arrive at their own understanding of issues, to consider and discuss ideas, to negotiate, and to engage in public debates at community and national levels (Communication for Development, 2011). It is crucial to adopt effective communication strategies to encourage healthy behaviours; it inevitably leads to improving the health status of people. It is pertinent that audience centred approaches are developed in order to reach the maximum population. Public officials must identify mass media channels such as television, radio, and newspaper to promote public awareness, increase public knowledge, and lead them to adopt healthy behaviours. This paper will critically look at some of the research studies on government schemes, their implementation and outcome and the use of mass media by the government in the same