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ISSN 2063-5346
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A STUDY OF CONSUMER PERCEIVED RISKS IN ONLINE BUYING IN HISAR

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Kapil Sharma, Rajiv Khosla, Yogesh Kumar
» doi: 10.31838/ecb/2023.12.sa1.186

Abstract

With the advancement of contemporary technology, people's lifestyles are changing constantly. Due to recent advances, consumers' buying behaviour have also transformed. Online shopping is replacing traditional retail purchases. The goal of this research was to learn about people's attitudes on online shopping and to determine if customers prefer online shopping or in-store purchasing, and why. The primary data for this study was gathered via a survey of 100 Hisar customers utilizing a questionnaire. This research employed factor analysis to show that consumers' attitudes on online shopping were strongly linked to their demographic information. The findings of the survey showed that buyers have a good attitude about online purchasing and that many aspects related to online shopping have emerged

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