Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
This article presents a review of trust literature that influences consumer decision-making in Thailand. To explain the meaning of variables and relationships related to the trust. From the conclusions in the trust literature review, the variables employed in this study were technology, marketing strategies, and brands correlated with confidence.