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ISSN 2063-5346
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A MULTI-CASE STUDY OF AJER ABERENG ACTIVITY AS LIFE SKILLS EDUCATION TO PREPARE TOURISM AREA SERVICE READINESS

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Shobri Firman Susanto[a], Supriyono[b], Ach. Rasyad[c], A. Rosyid Al Atok
» doi: 10.31838/ecb/2023.12.3.094

Abstract

One alternative to prepare the service readiness of a tourism area is to employ life skills education. Ajer Abereng is a series of activities conducted in Lombok Kulon Organic Tourism Village to maintain life skills education of the community as the preparation of the service readiness of the tourism area. This multi-case study aims at describing the readiness of three prime tourism attractions in Lombok Kulon Organic Tourism Village in providing services reflected by life skills education including the river tubing, homestay, and culinary stalls. Method: The data were collected through interview, observation, and documentation study techniques. The collected data were then analyzed qualitatively and the data validity was examined through credibility, dependability, transferability, and confirmability. Results: The research findings showed that the service readiness of Lombok Kulon Organic Tourism Village via life skills education were carried out in three different case settings. The implementation of life skills education focused on three learning strategies; they were comparative study, inviting expert, and independent learning. Conclusion: The series of learning activities were supported by informal and adult learning principles and were named as Ajer Abereng. It was suggested that Lombok Kulon Organic Tourism Village needs to invent on the digital marketing innovation through the rising social media digital platform to promote the tourism village to the broader community coverage.

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