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ISSN 2063-5346
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A COMPARATIVE STUDY ON CUSTOMER PREFERENCE BASED ON THE QUALITY OF SERVICE OFFERED ONBOARD OMAN AIR (FSC) AND SALAM AIR (LCC)

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MR. JEBIN JOSE, 2DR. CATHERENE JULIE AARTHY. C
» doi: 10.31838/ecb/2023.12.s1-B.333

Abstract

Safety is the prime concern in the aviation sector. It deals with all air-related transportation services, utilising aircraft as the mode of transportation. Flying has become more and more expensive; one must switch to alternative forms of transportation when one need to travel. Low-cost carriers (LCCs) have an advantage over full-service carriers (FSCs) in many nations because of their cheaper prices and equivalent levels of service quality. The purpose of this study was to compare and contrast the services provided by Salam Air (LCC) and Oman Air (FSC). Passengers are prepared to pay a premium to participate in Oman Air's in-flight experience, but Salam Air charges consumers more on the move to provide the same premium service. Oman Air (WY) charges INR 13,447 for a flight from Muscat (MCT) to Cochin (COK), but Salam Air (OV) charges roughly INR 8,301, which is 47.324% less. To understand the Value for Money (VFM) received by passengers on each aircraft, primary data was evaluated and gathered. The study's findings aid in determining the type of services provided by these airlines. The findings of this study will aid in understanding the passenger’s preference in choosing an airline for their travel purposes.

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