In the present day, Facebook shopping has become one of the most popular ways for the customers by which they can purchase products and services online easily. The aim of the current study is to identify the influence of Facebook on consumer’s purchasing decision, behavior and buying pattern in online shopping and business outcomes. The importance of Facebook in increasing online shopping and the critical factors that are influencing online shopping through Facebook. About 66% of the customers are seen to be highly inspired by a particular brand as well as their products after seeing their tempting images and posts on social media platforms. Hence, Facebook advertisements can also help the brands to increase the chances or probability of a user making a purchase. COVID-19 and continuous lockdowns forced the businesses to close their physical stores, and online shopping became an increasingly popular way of purchasing products and services. Primary quantitative data analysis has been conducted in order to collect and analyze the numerical data. And survey has been done among 55 people for an in-depth analysis and a SPSS has been done to interpret the role of Facebook on consumer’s purchasing decision and behavior In the present day, most of the customers around the globe are more likely to shop in a relaxed environment or home, and there is no rush or worry about the crowd or waiting in Que. Brand stores that have a strong online presence, including Facebook, are capable of adapting to the continuously evolving scenery and reach their target customers. It has been noted that Facebook increased to nearly 133 percent when online or window shoppers see any kind of positive reviews and customer feedback before purchasing a product. Studies have concluded that the results showed that Facebook shopping has a positive impact on the behavior of the consumer, as it helps to provide accessibility, and also lead to and increased purchase frequency.