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ISSN 2063-5346
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“The Evolving Dynamics of Household Savings and Investments In India –The Perceptual Shift towards Equity Instruments”

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Abstract

A SEBI reports released in March 2017 revealed that 90% of India’s domestic savings were going into bank deposits 9% in mutual funds and 1% or less in equity instruments. The tendency of investors to avoid risk or remind risk-neutral was attributed as the major reason for this pattern of investment behavior. However, there has been a slow but study shift towards equity investments over the last three years. Data on Demat accounts revealed that it took 665 days for Demat numbers to move from 4 crores to 5 crores, 339 days to move from 5 crores to 6 crores, and only 166 days from 6 crores to 7 crores. In particular

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