This study delves into intricacies of women's consumer behaviour regarding baby care products. The study gains insight into how female consumers decide about purchasing items and what motivates their choices. The research seeks to discover the factors influencing women's buying habits and attitudes towards the products they purchase. A sample of 302 female participants was surveyed using a structured questionnaire comprising demographic and specific buying behaviour questions. The data collected was analysed using various statistical techniques, including descriptive statistics, percentages, ANOVA, and correlation analysis, utilising the latest version of SPSS, i.e., 23.0. ANOVA analysis showed that various elements of a product, such as the brand name, quality, price, brand loyalty, affordability, advice from salespeople, and past user experiences, had a considerable effect on consumers' buying decisions. Moreover, study identified brand ambassadors and recommendations from family and friends as significant influencers in women's purchasing decisions. The correlation study revealed a significant relationship between marital status, education, and purchase of baby care products. In addition, product criteria like brand loyalty, brand identity, and quality demonstrated a tangible link with the purchase behaviour of respondents. The study sheds light on the complex dynamics of women's consumer behaviour in the baby care product market, emphasising importance of product features, recommendations from brand ambassadors, and family and friends in the buying process. This study provides valuable insights into women's consumer behaviour regarding baby care products. By examining the various factors influencing buying decisions, this research provides insight into the desires and requirements of female customers in this sector. It offers a better understanding of their preferences and needs, which can be used to inform marketing strategies and product development. The study's findings can help businesses develop effective marketing strategies targeting this demographic, leading to increased sales and customer loyalty.