Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
Volume - 13 | Issue-1
The decision that leads to a good investment solely depends upon the psychology of an individual. Whether to invest in a particular financial instrument, it takes a lot of rationality along with experience. In this study, the researcher has intended to identify various factors that might influence an individual’s psychology of whether to make an investment decision or not. Regarding this objective, the parameters that influences the investment decisions were explored upon through personal attributes, socio-cultural dominance, financial literacy and general awareness. The personal attributes are responsible greatly for risk taking capabilities as it mainly constitutes behavioural biasness. On the other hand, financial literacy and general awareness helps an individual to make a sound investment decision. The present study aims at studying the impact of these psychological factors on the investment decision making ability of individual investors.